UMA ANÁLISE DA INDÚSTRIA NORDESTINA SOB A ÓTICA DA COMPETITIVIDADE EMPRESARIAL

Abstract

This article analyses several factors that influence the competitiveness of Northeastern industry, according to the managerial focus. The analytical base is developed thanks to a wide research involving a sample of 1008 companies. The competitiveness is studied by the optics of efficiency and performance. There are established relations between both approaches (efficiency and performance) and some of their explanatory factors. The results that were consistent and statistically significant indicate that companies with larger area of action in the market are the ones that present better efficiency indexes and more opportunities of training. So, it is reasonable to expect that the successful insertion of the Norheastern industry in the international market requests a strategical action involving managerial training, administration, innovation, improvement of the human resources, productivity, more knowledge on the international market, identification of the main potentialities of the area, etc. Then, it can be possible to implement policies in order to transform the Northeastern comparative advantages into competitive advantages.